Year: 2021- present
Agency: Wunderman Thompson NY / VML
Samsung:
Over the past two years, we’ve reinvented Samsung’s social media presence across all platforms. We’ve worked to move the brand toward creator-centric content, working with influencers and celebrities, and producing our own assets that have continuously performed above benchmarks.
Media Types:
Social
Samsung Pawtners
We teamed up with an adorable and very talented pup to tell pet parents about Samsung’s products with Pet Care features.
Samsung Bespoke
Bespoke is Samsung’s customizable appliance line. We worked with influencers to bring a fresh aesthetic to their product portfolio.
My Bespoke
We partnered with artists Katie Rogers and Dr. Woo to launch My Bespoke, a program that lets people design a Bespoke Refrigerator using their own artwork, designs, or photography.
Bespoke Community
We created Samsung’s first design collective and invited some of our favorite artists and designers to be brand ambassadors.
We were tasked with creating briefs for our Bespoke Community influencers that showcased their aesthetic and inspired creativity for our audience and theirs.
We sent our Bespoke Community members cut outs of our refrigerator and had them showcase customization potential.
And our influencers showcased their home decor aesthetic with the Samsung Bespoke Holiday social series.
Samsung Home
We concepted and produced monthly organic social content to highlight Samsung products in a social-friendly way. This series has grown to become Samsung’s most liked/viewed social content.
Samsung @ CES
I had the opportunity to attend the 2023 Consumer Electronics Show in Las Vegas to capture content for Samsung, generating 6M+ impressions.